Video Editor & Branding Consultant
As a Video Editor & Branding Consultant, I support Erin Conover Murray Design by crafting digital and physical marketing materials that reinforce the brand’s mission—“making clients happier at home.” Through strategic branding, video storytelling, and content creation, I’ve helped establish a cohesive, engaging presence across multiple platforms.
From developing brand identity materials to producing compelling video content, my work streamlines Erin’s messaging and enhances her ability to connect with clients. Whether through informative guides, social media assets, or dynamic video content, each project contributes to a stronger, more unified brand experience.
Streamlining Brand Identity & Onboarding
I developed a brand kit, welcome packet, and onboarding materials to create a seamless experience for both clients and team members. These resources simplify communication, reinforce brand consistency, and support Erin in delivering exceptional design experiences.
Brand Videos – Educating Clients on the Filming & Facelift Process
I created informative brand videos for Erin Conover Murray Design, designed to educate clients on the filming process and the Design Facelift experience. These videos provide a clear, step-by-step breakdown of what to expect—helping clients feel prepared, confident, and excited about their home transformation journey.
Bringing Erin Conover Murray Design to Life Through Video
A strong video presence is essential for showcasing Erin Conover Murray Design’s mission—“making clients happier at home.” I led the creation and execution of 60+ video projects, including YouTube content, Facebook Reels, and Instagram videos, ensuring each piece aligned with Erin’s brand identity and messaging.
This diverse video library features home transformation projects, design tips, behind-the-scenes content, and client success stories, all crafted to engage, educate, and inspire. By implementing thoughtful editing, compelling storytelling, and strategic visuals, I helped establish Erin Conover Murray Design as a trusted voice in the home design industry.
My video strategy led to significant YouTube growth, reaching 23.6K views, 294.3K impressions (5.8% CTR), and a 500% increase in subscribers. As a key part of the brand’s digital marketing strategy, these videos have increased visibility, engagement, and client trust, making Erin’s expertise more accessible to a wider audience.
Instagram Reels
To drive engagement and increase YouTube viewership, I created Instagram Reels as teaser content for Erin Conover Murray Design’s YouTube channel videos. These short-form, high-energy clips offer a sneak peek into full-length home transformations, design tips, and behind-the-scenes content, enticing viewers to watch the full video.