Target Back To College Campaign
Starting college is a mix of excitement, nerves, and a little bit of chaos. No matter how much you plan, there’s always something you forget or wish you had known before move-in day. That’s why I was excited to partner with Target for their 2024 Back-To-College Campaign, helping students feel more prepared, less stressed, and ready to take on campus life.
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The transition to college can feel overwhelming, but with a little planning and the right essentials, it doesn’t have to be. This campaign was about making the process smoother, so students can focus less on the stress and more on the excitement of starting something new.
Instagram Reel & TikTok
For this project, I created a "Shop with Me at Target" video, taking my audience along as I picked up all my back-to-college essentials. From move-in must-haves to dorm organization and last-minute necessities, this video was all about making the college transition smooth, stress-free, and fun.
UGC Content
I also filmed UGC (User-Generated Content) for Target, featuring organic, lifestyle-style clips that felt natural and seamless. These clips were designed for versatility, allowing Target to repurpose them across social media, ads, and digital platforms.
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The content highlighted key college essentials, emphasizing convenience, organization, and move-in readiness. The goal was to create realistic, approachable content that students and parents could see themselves in—showing how these products fit effortlessly into a college lifestyle.